The Effie Awards are given for effectiveness in marketing communications and advertising. This piece created for Y&R employees, serves as a guide to winning these awards. Through the use of callouts and graphics, I highlighted the essential information to make the content more digestible.
Work done as Freelance Graphic Designer for The Madison Group
(a Member of Young & Rubicam Brands, a WPP Company)
Selected Internal Spreads (Sensitive material removed)